Africa, All latest News, News May 2022, Seed

Agrico PSA connecting online with tens of thousands of Kenyan potato farmers

Agrico Potato Services Africa (PSA), producer of Kenyan certified seed potatoes, is proud to communicate another impressive milestone reached. The popularity of their Facebook page continues to grow rapidly in popularity, and the company says in a news release that over 50,000 Kenyan potato farmers are now digitally connecting with Agrico PSA online via their Facebook page.

Agrico PSA says its Facebook page has evolved into a digital platform where potato knowledge is shared between Kenyan farmers, connections between farmers are supported, and developments in the value chain are shared daily.

From the very beginning, they have been aware that they should take the lead in supporting Kenyan potato farmers to collaborate and share potato knowledge in the most efficient manner. Taken the large number of Kenyan potato farmers – some 800,000 – they were aware of their physical limitations.

This is the reason Agrico PSA were convinced they also needed to use modern digital means in order to communicate efficiently. Taken the high use of mobile phones in Kenya and the popularity of Facebook in their target market, they decided to create Agrico PSA’s Facebook page.

In the beginning, they mainly used it as a means to inform potato farmers about their value chain developments. Later, their Facebook page was also used to provide updates on their various potato training workshops. Almost automatically, farmers started to use it as a means to ask them practical potato farming questions, which they then answered.

That made them decide to also use their Facebook page as a means to distribute their potato training videos to farmers. This way they enabled them to find all the answers to the question they may have and / or to see the specific training video as much as they would like.

Coincidentally, this decision also enabled them to keep on educating Kenyan potato farmers during the COVID-19 period, with all its travel and physical contact limitations.

Over the years, the popularity of their Facebook page kept on growing rapidly. Hence, they felt the need to create a social media team that is doing its perfect best to follow up on the numerous questions and remarks posted. You can imagine that with 50,000 followers, it is quite a challenge to facilitate the questions from all these Kenyan potato farmers!

Source: Agrico PSA
Photo: Agrico PSA training session in progress. Courtesy Agrico PSA

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