PepsiCo is investing $40 million in Ethiopian subsidiary Senselet, which produces the potato chip brand SUN Chips. The investment will fund the construction of an additional potato chip production line and a new snack production line inside the brand’s existing facilities, as Gloria Cowdin reports for Baking Business.
Senselet was established in 2015, and its Ethiopian potato processing site was opened and began production in 2017. SUN Chips are sold in approximately 10,000 retailers across Ethiopia, according to the company.
As part of the PepsiCo Positive Agriculture initiative, Senselet says it aims to localize potato production, increase famers’ income and build a more stable potato value chain.
Source: Baking Business. Full story here
Image: SUN Chips via Baking Business