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Herbicide-free desiccation company appoints Tobias Menne to its advisory board, the specialist company for herbicide-free haulm desiccation, continues to focus on new partnerships and cooperation. With Tobias Menne as a new member of the advisory board, the company has now gained an important expert in this field. In the long term, the strategy is to be expanded and further improved by the competences and the comprehensive professional network of the 46-year-old.

Tobias Menne

Tobias Menne recently set-up the SmartFarming joint venture between BASF and BOSCH and led it on the supervisory board. He now contributes his extensive professional expertise to the supervisory board in establishing new partnerships.

This is an important lever in managing the company and shaping a strategy to successfully bring’s hybrid herbicide technology to market. The board works closely with the leadership team to capitalize on future growth opportunities.

In order to make the transition to a new technology accessible to farmers, new business models will emerge between farmers, agricultural machinery manufacturers and technology providers such as As an expert in digital solutions in agriculture, Tobias Menne brings his experience in creating outcome-oriented business models between agricultural retailers and crop protection manufacturers to the table here.

“Without system breakers in weed management, farmers will not be able to grow sustainably. Digitalisation and sustainability are indispensable nowadays,” explains Tobias Menne.

Dirk Vandenhirtz, CEO of, is looking forward to the support of Tobias Menne: “New partnerships are of high relevance to establish new innovative solutions and ultimately to advance the agricultural machinery industry and make it fit for the future!”

Photo: A machine at work in a potato field

Editor & Publisher: Lukie Pieterse

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