Lay’s, one of the world’s most-loved potato chip brands from PepsiCo, is going to produce its chips in Bangladesh. The Daily Star reports that the “Lay’s Make in Bangladesh” initiative has been taken in partnership with Transcom Consumer Products Ltd, according to a press release.
Ahmed ElSheikh, president of PepsiCo India region, and Simeen Rahman, group chief executive officer of Transcom, unveiled the initiative at a manufacturing plant in Bogura in early June.
“The establishment of the manufacturing unit dedicated to making the iconic Lay’s potato chips, at the plant, serves as a powerful testament to Lay’s unwavering commitment to supporting the local community and driving economic growth in the region,” PepsiCo said.
Benefiting from Lay’s existing popularity in Bangladesh, this initiative will meet the robust and growing local demand for innovative formats and flavours in the booming potato chips market, bringing a delightful snacking experience to consumers, it said.
Lay’s has set a target of procuring 10,000 tonnes of high-quality chip-grade potatoes for its plant in Bogura, thanks to its ties with more than 1,200 local farmers with a reliable market through a buy-back arrangement.
Source: The Daily Star. Full story here
Photo: Lay’s team at the Bogura manufacturing plant
