Equipment/Technology, Europe, UK, Ireland, Most viewed stories welcomes new Chief Commercial Officer: A strategic move for global expansion GmbH, a leading player in the agricultural technology landscape, has recently made headlines with the appointment of Prof. Christian Kohler as their new Chief Commercial Officer (CCO).

Kohler is set to utilize his extensive knowledge in sales, marketing, and business development to spearhead’s global growth initiatives. As the overseer of all sales and marketing activities within the company, his role will be pivotal in fostering growth and ensuring the triumph of these key sectors.

Prof. Christian Kohler: A New Force Driving’s Global Ambitions

Prof. Kohler comes equipped with over twenty years of managerial experience in international sales, marketing, and business development. His illustrious career includes significant positions such as International Senior Director and Management Consultant at renowned Original Equipment Manufacturers (OEMs) like CNH Industrial, BMW Group, and Mercedes Benz, as well as leading tech startups in Germany. His strategic leadership and innovative mindset have been key in propelling their business expansion on a global scale.

Prof. Kohler’s unwavering commitment to the agricultural sector has led him to dedicate over a decade to enriching this industry. He currently shares his vast knowledge with future leaders at the IE Business School, one of the world’s premier business schools, where he serves as an associate professor in sales and marketing.

Prof. Kohler’s Vision for’s Future

Kohler has expressed his excitement about joining, especially at this critical juncture in the company’s growth trajectory. He applauds’s revolutionary technological solutions, which he believes are not only extraordinary but also have the potential to revolutionize the agricultural sector. Kohler is keen to leverage these innovative solutions to deliver significant value to farmers worldwide.

“We are thrilled to have Christian Kohler join the team,” states Dirk Vandenhirtz, CEO of “His proficiency in sales and marketing, coupled with his vast experience in the agricultural industry, will be invaluable as we continue to broaden our global footprint.

“We have seen rapid growth in recent years, with our innovative technology enabling farmers to cut down herbicide use by up to 80%. The company has been extending its operations worldwide, with customers spanning Europe, the United States, and Asia.”

Poised for Accelerated Global Expansion

With Prof. Kohler joining the ranks, is primed to expedite its expansion and extend the reach of its technology to a larger number of farmers globally. The company takes pride in offering a technology that delivers the effectiveness of chemicals, but does so without the actual use of chemicals.

Photo: Prof. Christian Kohler

Editor & Publisher: Lukie Pieterse

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