Cultivation/Production, Europe, UK, Ireland

OptiYield’s success in the UK lands Simon Fox a nomination at the prestigious Potato Industry Awards

In a significant recognition of his contributions to sustainable agriculture, Simon Fox, the founder of Emerald Research Ltd (ERL) in the UK, has been nominated for the esteemed Potato Industry Award. The announcement comes ahead of the awards ceremony scheduled for 22nd November 2023, which will be held in conjunction with the British Potato Event at the Swan Hotel in Harrogate.

Fox’s nomination in the ‘Best Environmental/Sustainability Initiative‘ category underscores his commitment to an eco-friendly approach in the realm of agriculture. Over the years, he has championed a holistic methodology that emphasizes the importance of understanding soil composition, crop needs, and nutrient management. This approach is evident in ERL’s research, product development, and trials.

A staunch advocate against the excessive use of phosphate and nitrogen, Fox has consistently highlighted the pitfalls of broadcast applications and the dangers of misdiagnosis. He firmly believes in the principle of ‘just-in-time’ nutrient management, which ensures that crops receive the exact nutrients they need, precisely when they need them, eliminating wastage.

With a distinguished career spanning four decades as a soil and crop scientist, Fox’s dedication to sustainable farming is evident in his work with the OptiYield crop nutrition range. These specially formulated products are designed for easy absorption by crops, ensuring maximum efficiency and minimal environmental impact.

Notably, the OptiYield approach has demonstrated its efficacy on farms, with results showing an increase in marketable yields by 10-25%. This method also significantly reduces the need for fertilisers and petrochemical pesticides.

Emerald Research Ltd stands out in the agricultural sector for its holistic approach to sustainable crop production. The company offers bespoke crop nutrition programmes, including a unique range of bio-stimulants and microbials under the OptiYield Brand.

For those interested in learning more about ERL’s initiatives or the upcoming awards, Simon Fox can be reached directly at

Source: Emerald Research Ltd (ERL)
Photo: Simon Fox. Credit ERL

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