Europe, UK, Ireland, Most viewed stories, News May 2024, Processing, fries, chips

McCain Foods CEO Koeune reveal major investment plans for French processing facilities during presidential visit

In a significant development for the French and European potato industry, McCain Foods has announced a substantial €350 million investment aimed at enhancing its production capabilities across three major sites in France. The announcement was made during a high-profile visit by French President Emmanuel Macron to McCain’s production facility in Matougues.

The ambitious investment plan, unveiled by Max Koeune, President and CEO of McCain Foods in the presence of President Macron, will be distributed across the company’s production sites in Harnes, Béthune, and Matougues.

“This will drive a 25% increase in production capacity, ensuring we can continue to meet the evolving needs of our customers and consumers,” Koeune says in a post on his LinkedIn channel last week.

State-of-the-Art Upgrades and Sustainability Initiatives

During President Macron’s visit, Koeune highlighted McCain’s commitment to sustainability and operational excellence. The investment will fund state-of-the-art upgrades to the company’s facilities, focusing on reducing CO2 emissions and optimizing water usage. These initiatives underscore McCain’s dedication to minimizing its environmental footprint while maximizing efficiency in food production.

“At McCain, we’re not just investing in infrastructure; we’re investing in the future of food production,” said Koeune. “Our goal is to build a stronger, more resilient future for French agriculture and food manufacturing.”

Koeune posted on LinkedIn, “It was an honour for me to show President Macron our production site and explain how our plan will include state-of-the-art upgrades to our facilities—with a strong focus on sustainability and operational excellence.”

The investment is expected to benefit McCain’s extensive network of stakeholders, including its 800 partner farmers, dedicated team members, and loyal customers. Koeune expressed pride in the company’s achievements in France over the past four decades and conveyed his enthusiasm for the future.

“Every stakeholder in the McCain family stands to benefit from this initiative. Together, we’re building a stronger, more resilient future for French agriculture and food manufacturing,” he stated.

A Long-Term Vision for Growth

This substantial investment reflects McCain’s long-term vision for growth and sustainability in France. By bolstering production capabilities and integrating advanced technologies, McCain Foods aims to reinforce its position in the French and European markets.

President Macron’s visit to the Matougues site underscores the importance of this investment for the region and the broader agricultural sector. The collaboration between McCain Foods and the French government highlights a shared commitment to fostering innovation and sustainability in food production.

McCain Foods, a global leader in the frozen food industry, has a long-standing presence in France. Known for its high-quality products and innovative practices, McCain continues to set industry standards in sustainability and operational excellence.

As McCain Foods embarks on this new chapter, the company’s focus remains on delivering top-tier products while championing environmental stewardship and sustainable practices.

Source: Max Koeune’s LinkedIn channel
Cover image: Max Koeune meets with President Macron. Credit Max Koeune LinkedIn channel

Editor & Publisher: Lukie Pieterse


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