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PepsiCo targets 15% revenue boost for Thai contract farmers using AI and advanced farming technologies

PepsiCo, the producer and distributor of Lay’s potato chips, has intensified efforts to boost agricultural productivity among its 5,800 contract farmers, aiming to increase revenue by 15% for 35% of these farmers by 2030, as Ryan Turner reports for The Thaiger.

General Manager of Indochina Foods and Chief Commercial Officer for Asia-Pacific, Sudipto Mozumdar highlighted the challenges posed by climate change and rising fertiliser prices due to inflation.

“We use artificial intelligence to analyse data collected by drones that scout farms, check plantation areas, detect pests and evaluate plant diseases, which can help farmers promptly prevent or solve agricultural problems.”

With the assistance of digital tools, infrared technology for soil health inspection, and the installation of drip irrigation systems, potato yields at 19 demonstration farms in five northern provinces under PepsiCo’s contract have drastically increased.

PepsiCo collaborates with over 5,800 contract farmers, spanning 38,000 rai (approx 6,000 ha) across 10 provinces in the upper northern and upper northeastern regions of Thailand. Mozumdar stated the optimistic goals surrounding the project: “We aim to increase the revenue of 2,030 contract farmers, representing 35% of them, by 15% by 2030. The higher the agricultural production, the more revenue farmers will get.”

Source: The Thaiger. Read the full story here
Image: Credit The Thaiger

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