When life gives you potatoes, make perfume!… A Polish perfumer has unveiled a unique luxury fragrance that captures the earthy aroma of Polish potatoes, transforming the humble staple into an unexpected and sophisticated scent.
As Karolina Shapland reports in an article published by TVP World, few, if any, perfumers have been inspired to create a scent inspired by distant memories of trips to Polish vegetable markets in the 1980s, but Michał Gilbert Lach is one of them – or, more probably, the only one.
His memories of those long-gone trips with his grandparents have inspired him to create a perfume that he has called Polish Potato. The scent is the subject of a flurry of social media activity.
People, of course, are surprised that anyone would be so bold to create and market a perfume named after a humdrum and ubiquitous vegetable; hence the flurry.
Photo credit: BOHOBOCO
But, as Lach tells TVP World, the scent is created to take people back to a certain moment in his life and the rich and evocative memories that surround it.
“I create my scents as an olfactory déjà vu. Polish Potato transports us to Żywiec, a provincial town in Poland, in the 1980s,” says Lach. “Every Wednesday, I accompanied my grandparents to the market to buy provisions for the winter months.”
The perfume aims to encapsulate the surge of emotions Lach felt as a young boy entering the lively market. “For children today, visiting Disneyland would bring that same excitement. For me, the farmers’ market was a gateway to another world, as dynamic as the souks of Dubai or the floating markets of Thailand, which I would later visit,” he says.
The perfume’s producer, BOHOBOCO, describes it as opening with earthy notes of beetroot, golden wheat, pine and leather.
It took Lach three years to create the scent. The main challenge, he says, lay in creating a fragrance that reflected the earthy scent of potatoes – intriguing, yet not off-putting. After numerous trials, Lach succeeded in turning his vision into a perfume that, even before its official launch, had already gone viral in Poland and abroad.
The scent is due to become available on October 16 at the princely sum of $170 for a 1.7 fl. oz bottle.
Source: TVP World. Read the full article here
Cover image: The perfume’s producer, BOHOBOCO, describes it as opening with earthy notes of beetroot, golden wheat, pine and leather. Photo credit: BOHOBOCO
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