Processing, Promotion/Marketing

McCain announces clothing retail partnership in the UK

McCain Foods in the UK is celebrating Chip Week (17-23 Feb) by switching freezers for fashion as part of a landmark partnership with clothing retailer Primark. The popular high street store will sell a version of the iconic ‘CHIPS’ woolly jumper from the current TV advertising campaign, which showcases the sheer joy and excitement involved in the anticipation of having[Read More...]

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