UK: Canned potato sales soar thanks to price cuts

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Price cuts are boosting sales of canned potatoes to cash-strapped shoppers – as sales of fresh spuds continue to slide. Volume sales of canned potatoes rose 13.4% in the three months to 2 February, although the drop in prices kept value sales static, while sales of fresh budget potatoes fell 32.4% [Kantar Worldpanel]. The volume boom is even more marked in full-year data, with volume sales of canned spuds up 17.1%, while fresh potatoes were down 8.4%.

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Lukie Pieterse, Editor & Publisher

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