Atlanta is now home to ‘Sport Spuds’ – a new woman-owned business founded by endurance athlete, entrepreneur and professional violinist, Alison James. Boasting the “power of the potato,” Sport Spuds and its first-of-its-kind organic sports nutrition product line mark the realization of a dream 12 years in the making. Boasting three simple ingredients, Sport Spuds are non-GMO, non-dairy, gluten free and vegan.
Tesco has become the first retailer in Ireland to make its packaging for 1kg new season potatoes fully recyclable while also reducing the amount of paper used in its 2.5kg potato packaging. This step change on packaging will commence on a 12-week trial basis in 100 stores, with plans to roll out the changes to more products if successful. As one of Ireland’s favourite grocery items, this change will have a significant impact on reducing plastic waste.
Potatoes USA’s complimentary online curriculum, “Potato University”, is designed for busy foodservice professionals who want to learn more about how to incorporate all types of potatoes – from fresh, to frozen, to dehydrated—into the menu. These online classes are an excellent resource packed with valuable potato insights, and they can be taken any time at one’s own pace. “Anyone interested in learning more about U.S. potatoes can take this self-paced course,” explains Kendra Keenan, Global Marketing Manager, Foodservice at Potatoes USA.
Once neglected by urban consumers, Andean native potatoes are now essential ingredients for some of the most sophisticated gastronomy of the world, according to the authors of this article, published in Choices: The Magazine of Food, Farm, and Resource Issues. André Devaux, Guy Hareau, Miguel Ordinola, Jorge Andrade-Piedra, and Graham Thiele write, “from colored chips to delicacy vegetables and even liquors, new products are making their way into high-income market niches.”
Humans have been cultivating potatoes for 10,000 years. Beginning in South America in 8000 BC, potatoes have taken root in almost every culture on the planet. A super-versatile vegetable, potatoes can be found in Belgium’s salty, crispy fries; Indonesia’s sweet and spicy sambal goreng kentang; and Ecuador’s fluffy, cheesy llapingacho. From pairings with fried onions and red chilies in Bangladesh to cheese curds and gravy in Canada, potatoes are part of diets across the globe.
Memorial Day on May 31 in the US is expected to kick off an anticipated ‘breakout summer’ as consumers catch up on activities they missed out on last year, and however and wherever consumers are celebrating, snacks will be plentiful, Frito-Lay says in a press release. Frito-Lay’s latest U.S. Snack Index, a poll focused on consumers’ snacking habits, found that eight in 10 indicated they plan many activities outside the house during Memorial Day.
In the latest episode of Potato-cast, a Potatoes USA podcast, Natalia Cervantes, Potatoes USA Conversation Architect, is joined by her guest Kayla Dome, Potatoes USA Global Retail Marketing Manager. Kayla points out that fresh potatoes are still driving larger baskets at retail outlets. She says March 2021 was expected to decline in sales compared to 2020 but specifically online grocery sales saw a 43% increase in online sales compared to 2020, a $9.3 billion dollar sales increase for that online category.
Known by many and loved by all – McCain Foods ‘Smiles’ are back in Australia – this time in mini form. C-AH-UTE! Take your tastebuds back in time with all the nostalgia feels of an Aussie family favourite, 12 years since production ceased. Gone but not forgotten, consumers across the country have inundated McCain Foods with calls, social media requests and even a petition for the return of this iconic snack. A Buzzfeed poll saw an impressive 97 per cent of contributors answering ‘Yes, duh!’ for McCain to bring ‘Smiles’ back. And the pressure has continued to build since.
For the first time in years; a significant change is coming to the UK’s fresh produce aisles. A Cambridgeshire potato business is setting out to change how consumers buy fresh potatoes. Chef’s Taste is an established fresh potato range used by chefs in the UK’s premium restaurants. Devised by Linwood Crops, Chef’s Taste presents the perfect potato for each culinary purpose: roasting, mashing, baking, chipping and salads. “The brand ultimately assures the very best taste, all year round,” the company says.
Brits have shown their love for the humble spud, with AHDB’s latest jacket potato campaign receiving over 55.3 million social impressions during the six-week period. The New Packed Lunch’ campaign, which ran from 18 February – 31 March 2021, ran across Facebook, Instagram, Twitter, Pinterest and TikTok, to remind consumers of the virtues of the classic baked potato.
As it stands, there are around 10,500 fish and chip shops operating in the UK and for many of them the pandemic has proved fruitful. According to data from delivery platform Foodhub released last May, fish and chip orders shot up by 208 per cent since the start of lockdown. But at a booming time for the trade, what does it take to be the very best of them all? Fry Magazine’s annual top 50 list is open to all to enter, but the selection process is “in-depth”, according to Reece Head, Fry’s events director.
Potatoes USA reports that potato sales for Q3 (January – March 2021) of Marketing Year 2021 have caught up to the changed buying habits that the pandemic brought about. March 2020 was an unprecedented time for potato sales in grocery stores as panic buying began a yearlong streak of record-high sales in dollars and volume. It is no surprise that sales in March of 2021 could not keep up with the buying patterns that occurred in that crazy month a year ago.
‘Greening the Green’: PepsiCo to make snack packaging 100 percent recyclable, teams up with Clean Up Australia
PepsiCo has strengthened its commitment to tackling plastic waste by becoming the first large food FMCG business in Australia to move to 100 percent recyclable packaging across its entire snacks range. PepsiCo’s portfolio includes some of the most recognisable snack brands in Australia including Smith’s, Red Rock Deli, Sakata, and Doritos. By the end of the year consumers will be able to recycle all of their PepsiCo snack packaging via their home curb side recycling.
After a stunning year of growth for frozen food, Specialty Food magazine looks into where the thriving sector will go from here. The resurgence of the freezer shows that time-pressed shoppers are looking for simple meals that don’t compromise on taste: an area where the fine frozen food industry excels. Demand for frozen fruits, vegetables and herbs is on the rise. There is one area that has fared as well as the rest of the frozen and chilled food market over the past year: ready meals.
The year 2020 has been unprecedented in many ways and has been extremely challenging for fresh produce suppliers, retailers, and shoppers, writes Raul Fernandez, President of Breakthrough Solutions, in an article published by Produce Business. Looking ahead, the following summarizes the top consumer trends for produce suppliers in the coming year. Fernandez identifies seven essential trends.
While restaurants across the US continue to open, more Americans are still cooking at home more now than they did before the pandemic began. Consumers reported cooking slightly less than half of their meals at home before the onset of COVID-19. Not surprisingly, this increased to 66% in April 2020 and remained elevated at 54% as of August – which Cooking Light magazine referred to as “The year everyone learned to cook at home.”
It seems like most U.S. consumers agree that a McDonald’s meal is not complete without a side of hot, crispy, golden fries — a savory formula the Golden Arches has mostly preserved since it was first introduced decades ago. In 2020, the U.S. fast food chain used more than 3 billion pounds of potatoes — serving enough french fries to circle the equator 437 times if laid end to end, and make 22 round trips to the moon. But what makes them so addictive?
Bancroft, Wis.-based RPE will soon roll out a new compostable bag for its potatoes, according to a report by Ashley Nickle for The Packer. Randy Shell, vice president of business and program development, said at the Southern Exposure event that the company has been testing for about eight months a compostable bag for its potatoes. Shell said RPE has almost perfected the packaging and will be launching it shortly.
If consumers “eat with their eyes first”, you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle. Idaho based ProSource Produce is well aware of this and recently released the first images of its new branded Idaho russet potato packaging.
One year after making its first COVID-19 relief delivery to the Houston Food Bank, MountainKing has now shipped more than 1.6 million pounds of fresh potatoes to the non-profit organization dedicated to providing nutritious meals to those in need. “For years, MountainKing has been a supporter of the Houston Food Bank and its mission of providing food for better lives,” notes Andreas Trettin, the company’s director of marketing.
In 1962, Rachel Carson’s Silent Spring drew attention to pesticides and their possible dangers to humans, birds, mammals and the environment. Some of her conclusions and warnings have not held up over time, but Silent Spring produced a movement that changed how the U.S. thought about chemicals and biotechnology.
Driving toward a goal of using more sustainable materials in packaging, two Alexia Organic Potatoes brand products from potato producer Lamb Weston will use corn and potato starch in their packaging beginning in April 2021. The new packaging is partially made of potato starches.
AHDB Arable analyst, Thomma Shepherd, provides an analysis of what has driven potato markets over the last few weeks. She says the weekly average price survey, covering all sectors of the industry, shows potatoes have had a depressed few months, lagging behind previous seasons. The 2nd wave of the coronavirus pandemic and subsequent lockdowns has killed a lot of demand for potatoes. With the majority of hospitality closed along with schools there has been little optimism within the industry.
For many Aussies, it’s hard to believe there was a moment in time when Smith’s chips didn’t exist. With 90 years of rich Australian history, there’s no better time to celebrate those that have made Smith’s the nation’s favourite chip brand for almost a century. Danny Celoni, Chief Executive Officer of parent company PepsiCo ANZ, said this year marks a significant milestone for the brand. As a category leader, Smith’s continues to innovate by extending into new formats and segments as consumers continue to seek new flavours and experiences.
A marketing strategy that works: Idahoan Foods reached nearly 5 million new households since start of pandemic
Idahoan Foods saw sales of its fresh-dried mashed potato products rise during the pandemic as consumers cooked more meals at home. Consumers embraced more time at home by experimenting with new recipes, reaching for global flavors as a way to explore other cultures, and showed off their skills on social media. Idahoan tapped into these rapidly evolving consumer trends and pivoted marketing strategies throughout the year in order to connect with new households and keep encouraging consumers.
Some Utz Brands buyers are opting for snacks with healthier ingredients such as the avocado oil used to cook the Boulder Canyon potato chips, Utz Brands CEO Dylan Lissette told CNBC. The snack company has been rebranding and developing the Boulder Canyon chips since it bought its manufacturer Inventure Foods in 2017, said Lissette on CNBC’s Mad Money. “We’ve got a lot of excitement around those ‘better for you brands’,” Lissette said.
Throughout 2019, pre-packed potatoes lost out to loose potatoes as consumer concerns around plastic rose. However, as the coronavirus pandemic hit, this reversed, according to a report by Rebecca Gladman, Retail Insight Manager at AHDB. She reports that pre-packed potatoes’ share of volume reached 94.4% in the 12 w/e 21 Feb 2021 – an increase pof 1.6 percentage points on 2020 and the highest level it’s been at for around five years (Kantar).
Anyone who’s had Belgian fries after a night of drinking Belgian beer can certainly understand their appeal. And Belgian chip shops are trying to make sure that that experience can be had for future generations – by applying for UNESCO status. Belgian beer has already had that status for half a decade at this point – and now it’s fries’ turn to follow suit, says the umbrella organization that represents the owners of Belgian fry kiosks.