If consumers “eat with their eyes first”, you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle. Idaho based ProSource Produce is well aware of this and recently released the first images of its new branded Idaho russet potato packaging.
One year after making its first COVID-19 relief delivery to the Houston Food Bank, MountainKing has now shipped more than 1.6 million pounds of fresh potatoes to the non-profit organization dedicated to providing nutritious meals to those in need. “For years, MountainKing has been a supporter of the Houston Food Bank and its mission of providing food for better lives,” notes Andreas Trettin, the company’s director of marketing.
In 1962, Rachel Carson’s Silent Spring drew attention to pesticides and their possible dangers to humans, birds, mammals and the environment. Some of her conclusions and warnings have not held up over time, but Silent Spring produced a movement that changed how the U.S. thought about chemicals and biotechnology.
Driving toward a goal of using more sustainable materials in packaging, two Alexia Organic Potatoes brand products from potato producer Lamb Weston will use corn and potato starch in their packaging beginning in April 2021. The new packaging is partially made of potato starches.
AHDB Arable analyst, Thomma Shepherd, provides an analysis of what has driven potato markets over the last few weeks. She says the weekly average price survey, covering all sectors of the industry, shows potatoes have had a depressed few months, lagging behind previous seasons. The 2nd wave of the coronavirus pandemic and subsequent lockdowns has killed a lot of demand for potatoes. With the majority of hospitality closed along with schools there has been little optimism within the industry.
For many Aussies, it’s hard to believe there was a moment in time when Smith’s chips didn’t exist. With 90 years of rich Australian history, there’s no better time to celebrate those that have made Smith’s the nation’s favourite chip brand for almost a century. Danny Celoni, Chief Executive Officer of parent company PepsiCo ANZ, said this year marks a significant milestone for the brand. As a category leader, Smith’s continues to innovate by extending into new formats and segments as consumers continue to seek new flavours and experiences.
A marketing strategy that works: Idahoan Foods reached nearly 5 million new households since start of pandemic
Idahoan Foods saw sales of its fresh-dried mashed potato products rise during the pandemic as consumers cooked more meals at home. Consumers embraced more time at home by experimenting with new recipes, reaching for global flavors as a way to explore other cultures, and showed off their skills on social media. Idahoan tapped into these rapidly evolving consumer trends and pivoted marketing strategies throughout the year in order to connect with new households and keep encouraging consumers.
Some Utz Brands buyers are opting for snacks with healthier ingredients such as the avocado oil used to cook the Boulder Canyon potato chips, Utz Brands CEO Dylan Lissette told CNBC. The snack company has been rebranding and developing the Boulder Canyon chips since it bought its manufacturer Inventure Foods in 2017, said Lissette on CNBC’s Mad Money. “We’ve got a lot of excitement around those ‘better for you brands’,” Lissette said.
Throughout 2019, pre-packed potatoes lost out to loose potatoes as consumer concerns around plastic rose. However, as the coronavirus pandemic hit, this reversed, according to a report by Rebecca Gladman, Retail Insight Manager at AHDB. She reports that pre-packed potatoes’ share of volume reached 94.4% in the 12 w/e 21 Feb 2021 – an increase pof 1.6 percentage points on 2020 and the highest level it’s been at for around five years (Kantar).
Anyone who’s had Belgian fries after a night of drinking Belgian beer can certainly understand their appeal. And Belgian chip shops are trying to make sure that that experience can be had for future generations – by applying for UNESCO status. Belgian beer has already had that status for half a decade at this point – and now it’s fries’ turn to follow suit, says the umbrella organization that represents the owners of Belgian fry kiosks.
“A household name in snack foods started with one man, a dream, and a black kettle in Lancaster, Pennsylvania,” says an ABC television news anchor earlier today. She referred to Herr’s Chips that is rooted and based in Chester County and is still run by the same family. Herr’s are celebrating a milestone anniversary: 75 years, and it all started with a classic potato chip.
Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes which have hit stores just in time for St. Patrick’s Day. Supplied exclusively to Lidl by their long-term supplier, Meade Farm, these premium unique white potatoes were grown by Meath-based Gibbstown Farm and have a distinct taste and traditional heritage, the discounter said.
A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life – is being launched by Tesco, the company says in a press release. In doing so, it will help cut down on what waste advisory action group WRAP, say are the UK’s single most wasted food in the home.
A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes. Retail potato sales saw tremendous growth in 2020 as consumers stocked their pantries in March and beyond.
In time for National Chip And Dip Day on 23 March, Nature’s Eats – a brand of Texas Star Nut & Food Company – is launching Nutchos, all-natural grain free chips made from almonds. According to Nature’s Eats. the novel chips are a great option for those wanting to Nature’s Eats, their chips are a great option for those who want to snack “more mindfully”.
PepsiCo’s North America Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Snack foods have seen stronger sales growth in the past year as homebound consumers do more of their own cooking during the pandemic. To help maintain that sales momentum, Frito-Lay has ramped up its marketing efforts with higher-profile campaigns.
The joint venture behind Mackie
Challenger brand Mindful Snacker is promising to make 2021
Side Delights revealed recently released trend data on the growing focus on the health benefits of foods and the impact it has on consumer behavior. Since the inception of the pandemic, healthy-eating and immunity has continued to gain importance with consumers, and it shows in their shopping habits. Side Delights says its potatoes are grown in the best potato growing areas, stored in high-tech storage facilities, and packed and delivered close to customers/final mile experts.
“As biotech giant Bayer prepares to spend $10 billion settling thousands of lawsuits alleging its weedkiller Roundup (and its active ingredient glyphosate) causes cancer, we
Covid-19 delivered a Christmas like no other. National and local lockdowns created a lot of uncertainty during the run up to the festive period, with many Christmas plans forced to change last minute due to government restrictions. The industry body says all that uncertainty did not stop people from celebrating. 2020 was the biggest ever Christmas in the UK for food retail, with food and drink sales excluding alcohol growing by
Total potato sales at retail were at five-year record highs for both dollar and volume sales in 2020, according to a press release issued by Potatoes USA today. The industry body says dollar sales increased by 16% compared to 2019 and all categories, except deli-prepared sides, grew by double-digit dollar sales. Fresh potato sales increased by almost 21% in dollars and 15% in volume. All types increased in dollar and volume sales by at least 6%.
February is Potato Lover’s Month, and New England based Arrowfarms announced recently that its Morning Kiss Organic and Gold Bell companies are introducing new, compostable paper bag potato packaging. “Our new bags, which are fully compostable at home, fulfill a strong consumer demand for sustainable packaging,” says Michael Guptill of Morning Kiss Organic. “We hope retailers will join us in this effort to increase sustainable packaging offerings in stores.”
Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas. The theme of the Autumn-Winter campaign for WA Potatoes is
EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.