Consumers

Lamb Weston flags price risks from heat-impacted potato crop

James Gray, CFO of Lamb Weston, has identified new cost pressures facing the French fries maker, notably linked to extreme weather in Europe impacting potato crops. Despite current supply coverage, potential shortages could heighten inflationary pressures from geopolitical conflicts. During a recent conference, Gray noted reduced yields due to early crop maturation and encouraged innovation in response to competitive restaurant markets.

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North America’s potato industry in 2026: Smaller acreage, strong processing demand and a market still searching for balance

In 2026, North American potato growers are navigating reduced acreage and strong but uneven demand, particularly in the US where plantings fell by over 3%. While Canadian acreage remains stable, the industry faces challenges like production costs, climate variability, and trade uncertainty. Enhanced processing capacity shapes market dynamics, yet profitability relies on balanced supply and demand. The key is aligning production adequately to sustain the industry’s viability amid evolving consumer preferences and market conditions.

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Frozen potato snacks market shaped by convenience, foodservice demand and product innovation, says The Insight Partners

The global frozen potato snacks market is experiencing growth driven by consumer demand for convenient, ready-to-cook options and the influence of busy lifestyles. Key products include french fries and tater tots, enhanced by advancements in freezing technology and packaging. Opportunities in retail and foodservice, along with a focus on healthier and sustainable options, are noted. Strategic partnerships and online grocery shopping further support market expansion.

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‘Planting the seed’: New Potatoes New Zealand partnership celebrates potatoes, people and the next generation

Potatoes New Zealand has partnered with Garden to Table to promote food education on the International Day of Potato. This collaboration aims to connect young New Zealanders to their food’s origins, emphasizing the versatility and nutrition of potatoes. Through hands-on programs in schools, the initiative teaches children about growing and preparing food, fostering a genuine appreciation for food and local growers while instilling lifelong skills and confidence.

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The economics of value capture in potatoes: Where value is created, where it escapes, and why it matters now

This article examines where value is truly created and retained in the potato sector. It argues that profitability depends not only on growing potatoes efficiently, but on capturing more value through storage, processing, logistics, premium fresh categories, ingredient functionality, and stronger market alignment. Using Canada and broader industry trends as context, it shows that the future of the potato economy will be shaped by strategy, differentiation, and value chain discipline.

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Bord Bia: Social media ‘influencing growing interest in potatoes’ in Ireland

Social media and digital food trends are significantly boosting interest in potatoes, says Bord Bia’s horticulture team. Trends like loaded jacket potatoes and cheese-stuffed sweet potatoes have gained traction among users. Younger consumers use digital platforms for recipe inspiration, relying heavily on platforms like Instagram and TikTok. This illustrates a responsive audience and highlights opportunities for repositioning potatoes in modern meal solutions.

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After IFE 2026, Warnez and The Potato Chef leave a clear message: convenience now drives potato value

At IFE 2026 in London, Belgian potato suppliers Warnez and The Potato Chef highlighted the industry’s shift towards convenience, differentiation, and practical formats for modern consumers. They emphasized that the potato trade is evolving from traditional metrics like supply and price, towards ease of use, sustainability, and distinctive offerings. Their focus on innovative, quick-preparation products signals a need to adapt to changing consumer habits and heightened competition in the market.

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America’s 250th kicks off with 250,000 Idaho potatoes in record-breaking display

In celebration of the U.S. 250th birthday, the Idaho Potato Commission and County Fair Foods revealed the world’s largest Idaho® potato display, featuring 250,000 potatoes, symbolizing America’s agricultural legacy. Unveiled before National Tater Day, the display represents the significant role of Idaho potatoes in American diets. The event, also supporting hunger relief through Feeding South Dakota, showcased community spirit and local pride while honoring American farmers and the nation’s history.

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Canada: GLP-1 drugs, changing eating habits could have consequences for Prince Edward Island’s potato industry

Prince Edward Island potato farmers are facing a challenge as they prepare to plant for 2026, driven not by weather or fertilizer costs but by changing consumer behavior due to the increasing use of GLP-1 agonists, medications for diabetes and weight loss. A national survey found that nearly 1.9 million Canadians are using these drugs, significantly impacting the potato market and food consumption habits.

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Home comforts win out as majority of Brits prefer sofa to socialising

New research indicates that 62% of Britons now prefer nights in over going out, with older adults being less inclined to stay home. Women (64%) favor staying in more than men (59%). Many find joy in simple pleasures like easy meals and quiet evenings. A shift towards simpler, quicker meals at home is evident, with Lamb Weston chips seen as a convenient choice for enjoyable weeknight dinners.

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New UI Extension curriculum highlights Idaho’s iconic potatoes

Third graders at Harold B. Lee Elementary School gave varied responses to the question of potato origins during a visit from Cherie Carter of the University of Idaho Extension 4-H. Carter introduced the ePotato curriculum, focusing on Idaho’s agriculture and designed for grades three through five. The program includes hands-on lessons about potato cultivation, nutrition, and regional importance, aiming to improve students’ agricultural awareness and appreciation.

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Fast-food value compared: NetCredit study ranks burgers and fries across 14 U.S. chains

A new NetCredit study compares standard cheeseburgers and fries at 14 major U.S. fast-food chains and finds that value depends on more than menu price alone. Using patty and fries weights, published nutrition data, and normalized national pricing, the study ranks chains on cost per ounce, portion size, protein density, and calorie concentration. Whataburger led on burger value, Shake Shack topped fries value, and Five Guys served the largest fries portion.

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Albert Bartlett expands range with White Roosters: Limited-edition line is going into Sainsbury’s nationwide

Albert Barlett has introduced a limited-edition White Rooster potato bag, as reported by Michael Barker on Fruitnet. Available in 1.5kg bags at select Sainsbury’s stores in the UK, this variant complements the Red Rooster range. It boasts a light, fluffy texture and smooth white skin, making it versatile for various dishes and positioning it as a strong alternative to the Maris Piper.

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Idaho farmer giving away millions of pounds of potatoes to food banks and charities

Due to an oversupply of potatoes in Europe and the U.S., Idaho farmer Kent Sutton began offering free potatoes to those in need, requesting only that recipients cover shipping costs. After posting his plea on social media, he quickly arranged for ten semi loads, totaling 420,000 pounds, to be delivered to food banks and charities. Sutton anticipates needing to give away more potatoes as he accesses his stored crops.

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Food Trends 2026 in focus: A-Insights and Valona webinar targets the risks – and growth signals – food companies can’t ignore

A-Insights is hosting a webinar for food manufacturers on February 19, 2026, focusing on five critical trends impacting growth and strategy ahead of 2026. Presenters Shaun Wilken and Eralp Calhan will guide discussions on issues like weight-loss drugs, trade wars, and regulatory pressures. Attendees will gain insights on market signals, risk management, and growth opportunities, making it crucial for industry stakeholders, including the potato value chain. Registration is open online.

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Germany: 4,000 tons of potatoes to be given away for free

A farm in Saxony, Germany has 4,000 tons of potatoes left unsold after a trader misjudged market demand, resulting in a surplus. Although the financial transactions were completed, the potatoes could not be sold. Now, efforts are underway to prevent waste, with the first truckload heading to Berlin for free distribution, organized in partnership with Ecosia and Berliner Morgenpost. Registration for collection has ended.

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Natural disasters in 2025: How weather shocks hit the potato industry – and why the ripple effects ran far beyond the field

In 2025, natural disasters and extreme weather reshaped the potato industry across multiple countries – with drought, floods, storms, hail, and water restrictions hitting yields, quality, and timing. The impact was not only fewer tonnes, but greater grade volatility, delayed planting and harvest windows, and higher storage risk from stressed tubers. From Maine’s drought disaster designation to Australia’s supermarket shortages, 2025 reinforced that resilience – water security, adaptable contracts, and stress-tolerant systems – is now a core business requirement.

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Potatoes in the snow: A Christmas delivery that restored dignity

On Christmas Day in a rural town, a van loaded with “extra” potatoes – perfectly edible but off-spec for retail – arrives at a food bank to find the gate locked. Instead of turning back, the driver makes a call that brings volunteers out into the snow to unlock the warehouse and unload the pallets. The delivery sparks immediate action, with potatoes bundled into simple meal kits and taken the same day to seniors and motel families. in need

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The Christmas bag of potatoes: A small-town checkout line that didn’t look away

On Christmas Day, a small community centre pantry line becomes a lesson in quiet generosity when potatoes – the staple families rely on most – run down to the last bags. A young boy’s handwritten note asking for potatoes for his grandmother and sister prompts strangers to step forward, surrender their share, and pool money to buy more. No speeches, no spectacle – just practical compassion, preserved dignity, and a reminder that kindness can be beautifully simple.

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Growing old, growing quiet: Loneliness, elders, and the potatoes that still connect us

This reflective article explores the growing problem of loneliness among older people, especially those in care homes, and connects it to the potato industry’s debt to its elders. It shows how potatoes carry memories of home, work and dignity, and suggests simple, respectful ways for farms, packers and processors to honour former growers and workers, turning a humble crop into a quiet bridge back to human connection, recognition and belonging.

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IFA: Ireland sees firmer food service and retail potato demand, while U.K. growers grapple with sluggish hospitality trade and contract delays

As the festive season nears, Ireland’s food service sector is seeing increased demand, particularly for pre-packed potatoes, despite quality concerns linked to dry growing conditions. In the U.K., the hospitality trade remains challenging, with low demand from small retailers. Growers await contract price confirmation, impacting seed and land decisions. Additionally, shipping delays hinder potato exports to the Canaries, disrupting supplier schedules.

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Listening to potatoes in the dark: A contemplation on hope, fragility and care

Inspired by an email from Mel at Holnest Farm in England, this reflective piece tells how a box of forgotten, sprouting “small potatoes” in a dark barn became a living picture of resilience and second chances. By choosing to plant them rather than compost them, Mel reconnects the symbolism of the potato with the people who quietly keep trying, even from poor soil and uncertain beginnings.

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Mashed, baked, remembered: Potatoes on the Thanksgiving table

Potatoes may look like a simple side dish on the Thanksgiving table, but they carry a much larger story. This reflective piece traces the journey from field and storage to the bowl of mash at the centre of the meal, exploring tradition, comfort, affordability and labour along the way. It argues that potatoes quietly hold the plate – and often the family – together, embodying resilience, continuity and everyday gratitude.

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One scoop, one girl, one gift: How a school’s mashed potato lunch sparked a ripple of kindness

This article shares the story of Maria, a hungry middle-school student, and Evelyn, the 68-year-old cafeteria worker who quietly intervened by putting 50 dollars on her lunch account. Their interaction triggered a wider wave of support and revealed the often invisible role that potatoes and frontline food workers play in children’s lives. The piece links this deeply human moment to the global potato industry’s responsibility for food security, dignity and care.

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Potato People with Big Hearts: Melvin and Helen Kachur’s “Garden of Eden” feeds bodies and honours memory in Manitoba

In Pansy, Manitoba, retired couple Melvin and Helen Kachur have turned their three-acre “Garden of Eden” into a lifeline for local food banks. Growing and donating thousands of pounds of potatoes and vegetables, they honour Mel’s Ukrainian family history of Holodomor hunger while inviting volunteers and local businesses to help. Their story opens Potato News Today’s new Potato People with Big Hearts series on quiet generosity in the potato chain.

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Editor & Publisher: Lukie Pieterse


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