Consumers, Processing, fries, chips

Potato chip manufacturer talks about getting Nigerians to buy local

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Michael Aguzie, CEO of Nigerian chips and snack food company Harbin’s Foods, is looking to penetrate the flavoured potato chip market in Nigeria, which mostly consists of imports. Despite the fact that the company’s locally produced chips are almost half the price of the international brands on the market, getting Nigerians to trust local brands is a challenge.

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Editor & Publisher: Lukie Pieterse


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