Promotion/Marketing

US potato growers have a new market to tap

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U.S. fresh potatoes are now allowed into all of Mexico, and the U.S. potato industry plans to expand its marketing efforts there.“ It’s still early in the process, and everybody is still figuring it out. But, initially at least, a lot of our focus is on increasing demand for potatoes overall,” says John Toaspern, vice president of international marketing for the Denver-based U.S. Potato Board, the nation’s potato marketing organization.

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