Processing, fries, chips, Promotion/Marketing, Trends

Why flavoured potato chips could boost Pepsi’s earnings

PepsiCo Inc. said Wednesday that its profit fell by 2 per cent on restructuring charges in its second quarter, but that sales volume ticked up for its snacks and drinks. In its Frito-Lay North America division, PepsiCo said revenue was up 2 per cent on stronger volume. In a phone interview, Chief Financial Officer Hugh Johnston said the company didn’t raise prices on snacks during the period. But he noted that the new Lay’s potato chips flavours that are currently rolling out will be more profitable for the company. That’s because bags of such special flavours typically have slightly fewer chips in them, even though they cost the same as regular flavours.

Source: www.thestar.com

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