Farming Life: Duff to co-ordinate potato promotion campaign

Putting potatoes back on the plates of consumers is to be the key objective of a local promotional campaign. Consumption of potatoes has been declining in recent years as the consumer opts for alternatives such as rice and pasta. Potato industry representatives with support from the Ulster Farmers’ Union (UFU) and Department of Agriculture and Rural Development (DARD) are working together to develop and implement a high profile campaign to stimulate demand for potatoes and highlight their health benefits, convenience and versatility. More