Processing, fries, chips, Promotion/Marketing

Canada: McCain aims to bring warmth back to the frozen food aisle

One of the most enduring images of McCain Foods Ltd. advertising is a commercial from the 1980s. Designed to appeal to parents looking for convenient ways to feed their kids – and a few moments of blessed peace and quiet – it featured a bespectacled little boy named Jay, happily and silently munching at a plate full of Superfries. The company’s latest campaign, which launches on television on Monday, however, looks very different. There are no children. More

Lockwood Mfg

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