Fresh/ Table, Retail

US: Wada Farms introduces two new potato products

Wada Farms Potatoes Inc. in Pingree, ID, whose potatoes are marketed by Wada Farms Marketing Group LLC in Idaho Falls, ID, has for several years been putting a lot of emphasis on developing innovative potato products. This fall, Wada Farms is introducing two new product lines, according to Chris Wada, director of marketing at Wada Farms Marketing. One is called “Smalls,” and as the name suggests, it consists of small potatoes. There are currently two products in the line: “Smalls Artisan Mini-Red Potatoes” and “Smalls Artisan Mini-Gold Potatoes.” The Smalls come in a 1.25-pound pillow pack “that is also a microwave steam bag,” said Wada.


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