The year 2020 has been unprecedented in many ways and has been extremely challenging for fresh produce suppliers, retailers, and shoppers, writes Raul Fernandez, President of Breakthrough Solutions, in an article published by Produce Business. Looking ahead, the following summarizes the top consumer trends for produce suppliers in the coming year. Fernandez identifies seven essential trends.
KisanHub report: ‘Environmental and financial sustainability in fresh food production – The role technology plays’
Agriculture’s digital revolution has potential to benefit both business and planet, with sustainability quickly becoming a priority in the industry, KisanHub specialists say in a newly released report. They say say this pressure to take action has been increased during the past 12-months, which have shown how global factors, such as the COVID-19 pandemic, affect our food system and the ‘normal’ way of growing and supplying fresh produce has had to adjust.
EarthFresh recently received the Best in Organic Product award in the ‘New Product Showcase’ at the CPMA’s Fresh Week Virtual Trade Show and Conference. “We have expanded our Organic product line up to include our Organic Red, Russet & Golden potatoes in new eye-catching 10-lb. compostable paper bags”, says Stephanie Cutaia, Marketing Director at EarthFresh.
If consumers “eat with their eyes first”, you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle. Idaho based ProSource Produce is well aware of this and recently released the first images of its new branded Idaho russet potato packaging.
One year after making its first COVID-19 relief delivery to the Houston Food Bank, MountainKing has now shipped more than 1.6 million pounds of fresh potatoes to the non-profit organization dedicated to providing nutritious meals to those in need. “For years, MountainKing has been a supporter of the Houston Food Bank and its mission of providing food for better lives,” notes Andreas Trettin, the company’s director of marketing.
Northern Ireland potato packer and processor Wilson’s Country says its 2020 sales to retail have grown at double the local market rate, thanks to its convenience range. Kantar data showed that the Northern Irish potato market grew at just over 8 per cent in volume, while sales of the Wilson’s Country brand rose almost 18 per cent for the same period, the packer said.
Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes which have hit stores just in time for St. Patrick’s Day. Supplied exclusively to Lidl by their long-term supplier, Meade Farm, these premium unique white potatoes were grown by Meath-based Gibbstown Farm and have a distinct taste and traditional heritage, the discounter said.
A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life – is being launched by Tesco, the company says in a press release. In doing so, it will help cut down on what waste advisory action group WRAP, say are the UK’s single most wasted food in the home.
The export to the UK and Scandinavia of Lady Christl new potatoes started on Sunday, reports Lola Olma for the Majorca Daily Bulletin. The centre of this export in Mallorca is of course Sa Pobla, where exporters still have some concerns because of Brexit uncertainties, but this year’s export is expected to be “normal”.
Mallorca has been exporting potatoes to the United Kingdom since 1927 and future exports are now guaranteed because the British Government has agreed to change the regulations and allow Mallorcan potatoes to be sold in the British market. Conditions for exporting companies are not the same as they were before Brexit, because London requires a phytosanitary certificate with more demanding standards than before.
Side Delights revealed recently released trend data on the growing focus on the health benefits of foods and the impact it has on consumer behavior. Since the inception of the pandemic, healthy-eating and immunity has continued to gain importance with consumers, and it shows in their shopping habits. Side Delights says its potatoes are grown in the best potato growing areas, stored in high-tech storage facilities, and packed and delivered close to customers/final mile experts.
Total potato sales at retail were at five-year record highs for both dollar and volume sales in 2020, according to a press release issued by Potatoes USA today. The industry body says dollar sales increased by 16% compared to 2019 and all categories, except deli-prepared sides, grew by double-digit dollar sales. Fresh potato sales increased by almost 21% in dollars and 15% in volume. All types increased in dollar and volume sales by at least 6%.
January has been a quieter month for potato markets. For most in the market, it has been more subdued than historically. Following the EU-exit agreement, exports of fresh potatoes have been able to continue, although there was some disruption at ports at the start of the month, reports AHDB Analyst Alex Cook. Processing sectors have seen reductions to demand levels from December. The market has been hit hard by the national closure of education sectors alongside dine-in hospitality.
Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas. The theme of the Autumn-Winter campaign for WA Potatoes is
The Balearic Islands have asked the United Kingdom not to let Brexit affect Mallorcan potato exports. The Head of the Ministry of Agriculture, Fisheries & Food, Mae de Concha, has written to the UK’s Agriculture Minister, George Eustice, asking him to “maintain the same conditions as before for the export of Mallorcan potatoes.” Mallorcan potato represents 70% of all potato exports from Spain to the UK, according to the Director General of Agriculture, Biel Torrens.
EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.
Turnover and pre-tax profits grew at a major supplier of potatoes to retail giant Marks & Spencer during its latest financial year. Lincolnshire-based Manor Fresh in the UK has reported a turnover of
The 39th annual Southern Rocky Mountain Agricultural Conference and Trade Show started its three-day run Tuesday, Feb. 2, on Zoom and at the Ski Hi Complex in Monte Vista. John Toaspern, Potatoes USA Chief Marketing Officer, gave an overview of potato sales from March to December of last year during his 30-minute session. His report was mostly positive. Retail sales soared and continue to do so as people stayed home during the pandemic.
In this week’s Scotland’s Larder column in The Scotsman, Catriona Thomson talks to Andrew Skea from Potato House about how Brexit is affecting the Scottish seed potato industry, about growing your own heritage spuds, to chit spuds or not, and more. Whether it is for baking, boiling, roasting, making chips or for mash, Andrew Skea knows a thing or two about the humble potato. Andrew explains that growing up,
According to FEPEX’s potato committee, the area planted with early potato varieties, which are mainly grown in Andalusia and Murcia, will decrease by 5% to 10% in the 2021 production season, while acreage of mid-season and late varieties, which are cultivated especially in the center and north of the peninsula, will decrease by 20%. The area devoted to medium-season and late-season potatoes in Castilla and Leon are expected to decrease by 20%.
Wada Farms Marketing Group, headquartered in Idaho Falls, ID, is a major supplier of potatoes from both Idaho and Colorado. Rand Green writes in an article for The Produce News that in its Colorado operation, the company appears well positioned to meet customers
Associated Potato Growers Inc. is one of the largest potato packing cooperatives in the Midwest, marketing yellow and red potatoes
In the end, 2020 was a pretty good year for Idaho
According to MountainKing
Due to how potato varieties can perform so differently at different times of the season, Linwood Crops in the UK says it does not sell its potato varieties by variety as such (unless requested), but rather by the ‘best available for purpose’, as well as for consistency – and ultimately taste on the day, and at whatever stage of the season, the company says. This Unique Selling Point (USP) puts Linwood’s Chef
Potatoes help support the Dietary Guidelines for Americans’ recommendation for increased nutrient-dense vegetable consumption. Says John Toaspern, Potatoes USA Chief Marketing Officer: “It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C. The 2020-2025 Dietary Guidelines for Americans recommendations focus on increased nutrient-dense vegetable consumption.