Promotion/Marketing

Display contest, Hispanic outreach on Idaho Potato Commission’s agenda

The Idaho Potato Commission expects another year of big growth in its retail display contest, and also plans more outreach to Hispanics. The Eagle, Idaho-based commission’s annual retail display contest has been around for a quarter of a century, but it’s grown in recent years like it was the new kid on the block, said Frank Muir, president and CEO of the commission. “Before 2005, we averaged 600 displays. From 2000 to 2012, it was up to 2,000. Now we’re at more than 4,500 displays. We took a program that was 25 years old and made it bigger, stronger and better.” And it’s not done growing, Muir said.

Source: www.thepacker.com

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