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United States Potato Board to hold webinar on price elasticity

Price is an inherently important piece when marketing any product, and potatoes are no exception to that. Fresh potatoes have experienced considerable price fluctuations over recent years and volume has seemed to follow a similar roller-coaster.  In order to understand how consumer demand for potatoes fluctuates in the face of pricing shifts, the Board commissioned the Nielsen Perishables Group to[Read More...]

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