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Idaho potatoes continue to strengthen brand nationally, expand it internationally

Idaho is known for potatoes. Idaho continues to lead the nation in potato production, and more than 96 percent of the Idaho Potato Commission’s target audience identify Idaho as the state best known for growing potatoes. Internationally, people also associate the Idaho name with potatoes, as Frank Muir, president of the IPC, has observed on many occasions, and Idaho now ships fresh potatoes to more than 20 export markets. When The Produce News talked to Muir, he and other IPC staff members had just returned from a trade mission to Chile and Brazil. “We had a very successful trip, especially regarding dehy,” he said.

Source: www.producenews.com

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