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US: Low prices put commotion into potato promotion

Price still leads potato promotions, although displays are also popular. The problem with display-based promotions is that they can be expensive for retailers. “We still utilize point-of-sale materials and secondary merchandising displays, but the execution of those presents a challenge with the cost and effort involved,” said Chris Wada, director of marketing and export programs for Idaho Falls, Idaho-based Wada[Read More...]

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