Fast Food/Quick Service Restaurants, Trends

What does McDonald’s have to do to stop its downward spiral?

After months and months of depressing earnings reports, one question must be on every McDonald’s exec’s mind: How on earth can we turn things around? Same-store sales fell 2.2 percent globally and 4.6 percent in the U.S. in November, McDonald’s reported on Monday. The chain hasn’t seen any growth in U.S. sales for over a year. How can the fast-food chain pull itself out of the rapidly deepening rut? Here are four possible ways to turn things around.

Source: www.entrepreneur.com

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