Promotion/Marketing

United States Potato Board receives 5 million for the global promotion of US potatoes

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world. These promotions will be directed at foodservice, ingredient, retail and consumer sectors in the targeted markets, mainly in Asia and Latin America. MAP funds will more than double the $4 million in USPB funds applied to the international marketing programs.

Source: uspotatoes.com

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