Promotion/Marketing

United States Potato Board receives 5 million for the global promotion of US potatoes

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world. These promotions will be directed at foodservice, ingredient, retail and consumer sectors in the targeted markets, mainly in Asia and Latin America. MAP funds will more than double the $4 million in USPB funds applied to the international marketing programs.

Source: uspotatoes.com

See on Scoop.itGlobal Potato News

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He’ll be happy to share your company’s news stories on Potato News Today:
lukie@potatonewstoday.com
Connect on LinkedIn
Follow on Twitter
About us

LOCKWOOD Mfg

PULSEMASTER

FPS Food Process Solutions

AVR

DORMFRESH | 1,4GROUP

TOMRA FOOD

CROP.ZONE

VOLM COMPANIES

GRIMME