Promotion/Marketing, Retail, Trends

US: Innovations drive fresh look at potatoes for Potandon

Ralph Schwartz, vice president of marketing, sales and innovation for Potandon Produce LLC, said strong messaging is reversing the bad rap fresh potatoes have suffered. “Over the years, the potato industry has received negative press from outside groups on potato nutrition. Potandon These reports almost always are subjective as they include other items added to potato meals or cooking techniques such as deep-frying,” he told The Produce News. “The value-added potato products we are seeing grow in today’s markets are either unseasoned fresh potatoes or kits with healthy oils and spices added.”

Source: www.producenews.com

See on Scoop.itGlobal Potato News

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