Organizations in the News, Promotion/Marketing, Research

UK: Potato Council should spend less on R&D, more on promotion, says NFUS

The Potato Council should shift its funding emphasis from research and development to more promotion, NFU Scotland has said. The union was responding to a meeting about the Potato Council’s draft business plan, which includes a proposal to raise the statutory levy on growers and packers. It said that new promotional work highlighting the nutritional and health benefits of potatoes could be delivered through the Potato Council’s existing ‘One Voice’ campaign.

Source: www.fruitnet.com

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