Supermarket price wars are taking their toll on Produce Investments, the Berwickshire-based potato grower with an Alternative Investment Market listing. The company said: “Both the value and volume of fresh potato sales have been negatively impacted during the last 12 months. In order to compete with the discounters the big four retailers have had to invest significantly in lower retail price points for key staples, potatoes included, and this has led to price pressure down the whole supply chain.” Earlier this week it was revealed that the value of potato sales in Scotland had crashed from £170m to £105m last year.
Source: www.heraldscotland.com
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