Organizations in the News, Promotion/Marketing

France: Massive campaign to promote potatoes

The French potato sector is ready to fight with marketing. The massive promotional campaign, created by the Interprofessional National Comittee of French Potato (CNIPT), which will hit consumers on many levels, is about to begin. A three year strategy that foresees the creation of two different marketing programs: one completely devoted to potatoes and the other shared with the whole French fruit and vegetables sector. Financially supported by the French government and by Community funds, the two promotional campaigns will take place at the same time and will have a shared aim to be achieved with complementary actions.

Source: www.greenmed.eu

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