Promotion/Marketing, Retail, Trends

Potandon Produce launches a new organic line and a new brand

The first potato line ever launched under the Potandon Produce ™ brand name will soon be available. Potandon Produce™ is proud to announce the launch of its newest brand, Potandon Produce™. For now, the brand will be used to market organic potatoes and will be available this week.

“Growth in the organic sector has been double digits for over a decade with no real end in sight”, says Vice President of Marketing, Sales & Innovation Ralph Schwartz, “We wanted to help our customers capitalize on that trend and drive their organic potato sales to new levels, with a fresh and bold new bag design that their consumers would immediately bond with. The Organic segment gives the brand the identity we were looking for and we’re excited to see just how far it grows.”

Mock-ups of the bags were displayed at the PMA last October and the feedback received helped in the final bag design that will be hitting retail in the near future. Packed in 3# poly bags of red, russet, and yellow potatoes Potandon Produce™ organics will be distributed from locations in Ohio, Wisconsin, Massachusetts, and Washington. Sales will be handled from the Potandon Idaho Falls main office.

Headquartered in Idaho Falls, Idaho, Potandon Produce is the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America. Potandon holds the exclusive licensing rights to the Green Giant™ brand for fresh potatoes and onions in North America, and is able to provide year-round supply to any size retail, foodservice, or wholesale customer. Potandon is also an industry leader in food safety and in bringing innovative products to the market. Visit www.potandon.com to learn more about Potandon, and go to Potandon’s consumer website, www.klondikebrands.com, to learn more about the company’s distinctive potato varieties. To learn more about the Green Giant™ Fresh program visit www.greengiantfresh.com.

Editor & Publisher: Lukie Pieterse


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