Promotion/Marketing

Northern Ireland: Time for potato industry to fund its own destiny

Wilson's Country Chairman Angus Wilson and Quality Assurance Supervisor Irene Black checking the quality of the potatoes coming through the company's pack house earlier this week.Wilson’s Country chairman Angus Wilson has confirmed that his company is fully supporting the proposed potato promotional campaign, due to be launched this autumn. The targeted £120,000 initiative will run over a three year period and will be co-ordinated by a promotional group representing all sectors of the industry: growers, packers and processors. The Wilson’s Country representative is just one member of the industry-wide committee currently co-ordinating the project. Full story

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