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UK: The creative thinking behind the development of McCain Ready Baked Jackets

Some of Britain’s most successful brands have teamed up to produce a series of behind-the-scenes short-films that aim to build awareness of the people and processes involved in creating the food and drink on sale today. In this film McCain Foods’ Corporate Affairs Director in the UK, Bill Bartlett, describes the consumer insight and technical innovation behind the development of[Read More...]

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