Processing, fries, chips, Promotion/Marketing, Trends

Korea: How Honey Butter Chips sold themselves

Twenty packages of the wildly popular snack Honey Butter Chips, out of stock at most supermarkets and convenience stores, were put up for sale on Dynamic Price, an auction site operated by e-commerce site Interpark on March 20. Three people managed to buy the snack for the normal price of 1,500 won ($1.4) per package. The remaining buyers offered higher bids. One paid 6,500 won for a package. Sales of the potato chips with a honey-butter glaze exceeded 10 billion won in the three months since the product’s launch in July. In the Korean retail market, a snack is considered a success if monthly sales exceed 1 billion won. Competing companies have added honey-butter flavoring to their products to jump on the bandwagon. More

Lukie Pieterse, Editor & Publisher

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