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Co-funding from EU approved for €4.3m potato promotion campaign

The EU Commission has approved 50% EU co-funding for ‘Potato Potential’, a €4.3m programme to promote potatoes on the Irish and UK markets. Speaking about the Commission’s decision, Minister for Agriculture Simon Coveney welcomed the EU recognition and financial support for an industry programme to raise awareness among Irish and UK consumers of the versatility and nutritional value of the potato. More

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