Processing, fries, chips, Promotion/Marketing, Trends

US: Better Made Snack Foods launches new mobile app

Better Made has made finding their chips easy with the release of the new Better Made potato chip app, available from the iTunes App Store for Apple devices and Google Play Store for Android devices. With the app, Better Made fans can use GPS technology to locate the nearest store that sells Better Made products. You can also use the app to order chips, beef jerky, Better Made-branded apparel, and other items. “This app is a first in this industry and a lot of fun to have,” Better Made president Mark Winkelman says in a press release. “We’ve been working on it for a while and wanted to release it as part of our 85th anniversary year. Customers don’t have to go from store to store hoping to find our products, they can simply look on the app.” (Source: Metrotimes.com)

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