Promotion/Marketing, Trends

US: Get your picture on a bag of Lay’s potato chips

Lay's Summer Days promotionYour face could be on a bag of potato chips! The “Lay’s Summer Days” promotion offers customers the chance to upload a favorite summer photo to its interactive tool called the Lay’s Summer Bag Creator. The first 10,000 customers will get a bag of chips with their own custom photo and caption.Everyone else will get a digital version of their personalized bag of chips to share online. More

Editor & Publisher: Lukie Pieterse


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