Consumers, Organizations in the News, Trends, Varieties

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A major consumer study fielded by the United States Potato Board last fall determined that the number one barrier to consuming potatoes more often at home was that people craved more variety in their meals. And the USPB’s annual Attitudes & Usage study found that 22% of their target shoppers agreed that they would be motivated to purchase more fresh potatoes if they were offered a greater variety, ranking third among all responses. More

Lukie Pieterse, Editor & Publisher

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