Consumers, Processing, fries, chips, Trends

Australia: ‘Three chips short of a full pack’

Food companies feeling the pinch continue to downsize products without downsizing the price. The latest example is Smith’s crinkle cut potato chips, which were recently slashed from 175g to 170g per pack, or about three chips less. The company, owned by American food and beverage mega-giant PepsiCo, has reportedly said it needed to shrink the pack size to make up for higher manufacturing costs. No notification was given to consumers, who may not have noticed the 5g reduction when the new packs started appearing on supermarket shelves earlier this year. PepsiCo’s Red Rock Deli potato chips fell from 185g to 165g per pack last year without a corresponding fall in price. More

Editor & Publisher: Lukie Pieterse


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