Consumers, Trends

US: Small potatoes mean big opportunity, industry leader says

The next big thing in the potato industry will be small, the executive director of the Washington State Potato Commission predicts. Consumers are looking for potatoes that cook fast and are more nutritious, Chris Voigt said. “The good news is, we actually have that.” Baby, or immature, potatoes cook quickly because they’re small. They also contain more vitamins, minerals and antioxidants, Voigt said. So far, pint-size potatoes are catching on with shoppers. Sales of the smaller spuds are growing faster than of other potato products, he said. Source: Capital Press

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