Processing, fries, chips, Promotion/Marketing, Retail

Canada: Crafting A Great Brand

New Brunswick’s Covered Bridge Potato Chip Company is using its keen marketing prowess to promote its products, and it’s getting noticed in the national media. The Canadian potato chip industry is a big business, with Research and Markets pegging its value at an impressive $1.6 billion by the close of 2016. It’s also highly competitive —with a plethora of well-known brands crowding stores and established players dominating shelf space, capturing the attention of consumers certainly isn’t easy. More

Editor & Publisher: Lukie Pieterse


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