Promotion/Marketing, Trends

China’s push to encourage potato eating has its own soundtrack

China wants to turn the potato into a national culinary staple. As the Wall Street Journal reports, that makes some sing; others retch. For several millennia, the country has subsisted largely on noodles and rice. While the Middle Kingdom may be the world’s largest potato producer, for years, its potato lovers have been a minority faction. Here, the spud has traditionally been viewed as a poor man’s food. Feng Xiaoyan, 52, wants to change that. A potato farmer-turned-entrepreneur, Ms. Feng has commissioned multiple potato-themed songs to help boost the cause. This year, she picked up a powerful ally: the Chinese government announced that it wants to turn the New World spud into a key part of the diet for the country’s 1.3 billion population. More

Editor & Publisher: Lukie Pieterse


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