Organizations in the News, Promotion/Marketing, Trends

USPB new market opportunity with ‘Potatoes raise the bar’

The new marketing program for school nutrition professionals and students K through 12th grade — Potatoes Raise the Bar — brings new and innovative potato recipes to the generation, known as the salad generation, which has amazing spending power and a great influence on parents’ spending as well. USPB Vice President Industry Communications and Policy David Fraser shares. More

Editor & Publisher: Lukie Pieterse


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