Consumers, Retail, Trends

Idahoan Foods ‘simmers up’ new soup line and unveils on-the-go snack solution

Idahoan Foods(R) 'Simmers Up' New Soup Line and Unveils On-the-Go Snack Solution.Starting this month, lovers of hearty soups will have a new option with the introduction of Idahoan Steakhouse Potato Soup: an Idahoan Foods first-ever soup line. Real potatoes from Idaho are in every spoonful of these new soup flavors. Additionally, younger palates will find some of their favorite bold flavors in the new Idahoan Fully Loaded Mashed products. This collection comes in single-serve cups, making them a new after-school or on-the-go snack option. “Today’s consumers want exciting flavors and convenient solutions without compromising taste; at Idahoan we take great pride in innovating products that satisfy consumer needs,” said Director of Retail Marketing at Idahoan Foods, Ryan Ellis.  “Our new dry soup line is a convenient and delicious solution for people who enjoy wholesome and hearty soups with real ingredients. More

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