Fast Food/Quick Service Restaurants, Trends

McDonald’s pledges to spend £79m on British potatoes

mcdonalds chipsThe potato industry is to get a £9m boost after McDonald’s UK said 100% of its French fries are now made from British potatoes. About 87% of the company’s fries were made from British potatoes last year, totalling about £70m and the move to 100% British represents an additional £9m. The fast-food giant’s hash browns and potato rosti are now 100% British as well, although McDonald’s said its French fries were its top seller in 2014. Connor McVeigh, UK head of supply chain, said: “As part of our long-term commitment to source locally wherever possible, we want to set down a marker by working alongside our suppliers and their growers to commit to 100% British potatoes for our fries. More

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