Processing, Promotion/Marketing

US: Lay’s potato chips gives woman $1 million for Biscuits and Gravy idea

Lay’s Potato Chips ran a contest this summer called “Do US A Flavor.” They asked consumers to suggest ideas for a new flavor of potato chip. Hailey Green’s "Southern Biscuits and Gravy" flavor won. TV personality Nick Lachey was on hand to present Green with a Lay's crown. She will also receive $1 million or “one percent of her winning flavor’s net sales[Read More...]

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