Consumers, Processing, fries, chips, Trends

Detroit’s Better Made has chipped away at customer tastes for 85 years

Better Made Snack Foods, celebrating its 85th year in business, keeps rethinking its products as consumer tastes continue to shift to snacks that are lower in salt, fat and calories. But regardless of national trends, chips still rule. “Our best seller is still chips,” said Mark Winkelman, president of the Detroit-based company. Better Made is part of a group of regional family-owned chip companies such as Utz Quality Foods in Hanover, Pa.; Mikesells Snack Food Co. in Dayton, Ohio; and Ballreich’s Potato Chip Co. in Tiffin, Ohio. In Michigan, the only other chip maker is family-owned Uncle Ray’s in Detroit. In response to offering healthier choices, Better Made created Better Pop Guilt-Free Popcorn, which is lower in fat and sodium. It also manufactures low-salt, no-salt and baked chips. More

Editor & Publisher: Lukie Pieterse


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