Promotion/Marketing

Bloggers tour Idaho potato harvest

A food bloggers and foodservice tour of the Idaho potato harvest is portrayed in a new video from the Idaho Potato Commission, which has invited the writers to post the Idaho Potato Heart Badge on their blogs. The video runs about nine minutes and was shot by Sara O’Donnell, who blogs as Average Betty. “We are very proud of the long-standing relationships we have developed with some of the country’s leading food bloggers and many who are just starting out,” Don Odiorne, the commission’s vice president of foodservice, said in a news release. “These talented women and men have helped us expand and increase our communication with consumers to help them better understand what makes Idaho potatoes different from potatoes grown in other states.” More

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