Processing, fries, chips, Promotion/Marketing, Retail, Trends

US: Kettle Brand to introduce new crop of root vegetables

Kettle Brand, known for its extra crunchy and boldly flavored kettle-cooked potato chips, is expanding its expertise this January to a new crop of root vegetables – sweet potatoes, beets and parsnips. The new line – Kettle Brand Uprooted – features real sliced vegetables, lightly seasoned with oil and sea salt. “After 30 years of perfecting our chip-making skills with potatoes, we were ready to try our hand at a new crop and create a vegetable chip that offered the unparalleled flavor we’re known for,” said Marc McCullagh, senior brand manager for Kettle Brand. “We think we’ve done just that with our Uprooted line, which offers the great taste of root vegetables, seasoned with sea salt to bring out their natural flavors.” Like all Kettle Brand snacks, the new line of Uprooted vegetable chips reflects the brand’s Natural Promise, to make every product with clean, non-GMO ingredients, without trans fats, or preservatives.

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