Promotion/Marketing, Trends

UK: Potato advent calendar raises spud variety awareness on social media

The spud sleigh © The Potato ShopThe Potato Shop, a potato retailer, from Tenterden in Kent, has made the most of advent sharing potato-themed photos, jokes, recipes and funny-shaped spuds on social media. The retailer sells online to pubs and restaurants and via an honesty stall on the Morghew Park Estate, where farmer Tom Lewis grows 20 varieties of potato each year on 14ha of the 730ha estate. The potato advent calendar was the idea of Nicki Crawley who runs The Potato Shop’s social media channels as well as a lot of their retail business. More

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