Events, Promotion/Marketing

Idaho’s New Year’s Eve potato drop has gained national attention

A little seed money from the Idaho Potato Commission has helped Boise’s New Year’s Eve potato drop draw extensive national and international attention. The event, in its third year, is similar to New York City’s New Year’s Eve ball drop, except for the substitution of a giant potato, which is lowered slowly from a crane as the new year is counted down. During its first two years, Idaho Potato Drop Founder Dylan Cline conservatively estimates the event generated 200 million media impressions world-wide. “They have gotten so much coverage, international as well as national,” said Sue Kennedy, director of public relations for Evans, Hardy & Young, which handles the potato commission’s PR efforts. More

Editor & Publisher: Lukie Pieterse


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